Swan silhouettes are naturally very elegant and can offer a simplistic sophistication to your logo. Swans can also depict maturing or growth because they reference the Ugly Duckling story. Beautiful creatures like swans can make great jewelry logos. Swan – The beauty and elegance of a swan is something no one questions. Owls can take on comical looks in logos or they can be realistic for a more serious brand approach. Logos that feature an owl may be showcasing the expertise of their brand or knowledge of their organization. Owl – The owl represents intuition and wisdom. In a logo, a butterfly symbol can be detailed or extremely simple in nature. The butterfly can represent beauty and peace as well. The ideal logo is going to look very simple, but have a lot of thought put behind what feelings it subconsciously sparks at first glance.īutterfly – Representing change and transformation, a butterfly can be used in a logo design that shows flexibility or creativity. Symbolism is going to also include the style and color palette you use. So, choosing your symbol isn’t as simple as just picking an object. While both logo styles will convey the idea of excellence and insight, they will appeal to different target audiences and imply different characteristics about the brand. A blocky owl in a bold color is going to convey a much different style (modern, techy, artsy-think HootSuite or Trip Advisor) than a realistic owl (traditional, earthy, down-to-earth-think Rice University or Manifest Building). You can further enhance the angle of your symbolism by the style you choose.Īs you will see below, an owl symbolizes intuition and wisdom. Then, narrow those options down by choosing the ones that will resonate with your audience and look different from other brands. If you are designing a logo for the first time, you can make a list of the colors, fonts and objects that encompass your brand characteristics. Pinterest, Target, Beats by Dre and Bebo all still have very similar logos that can be easily confused. Pandora later shifted away from the blue P to add red lines that resemble soundwaves for symbolism more consistent with their brand. Pandora and PayPal had very similar “P” logos (blocky, blue and no cut out center) for a while, despite being very different companies. Understand Logo History: Sometimes, logos can look too similar to other brands, which can cause brand confusion and create symbolism you don’t intend.
It’s important to know what you are communicating to the people you are trying to attract with your logo. Different groups, races, cultures and religions may have different perspectives about what certain symbols mean.
Know Your Audience: Understanding the people viewing your logo is crucial. Defining your brand will include your brand characteristics, pillars and voice. You need to know what you are trying to accomplish and what sets you apart from the competition. This has made manufacturers scramble to meet the demand of innovate designs that are light weight.Define Your Brand: The best way to determine the right direction for your logo symbols is to start by defining the concept of your brand. American Tourister Company Logo Bottega Veneta Company Logo Brics Company Logo Delsey Company Logo Eagle Creek Company Logo Eddie Bauer Company Logo Hartmann Company Logo High Sierra Company Logo Jack Georges Company Logo Kenneth Cole Company Logo Kiva Company Logo Lipault Company Logo Osgoode Marley Company Logo Rimowa Company Logo Samsonite Company Logo Solo Company Logo Tumi Company Logo Zero Halliburton Company Logo New regulation in the airline industry has made travelers more cautious about on bag carry’s and weight.
Companies with red swan logos series#
The following series of luggage company brands their logos are from global companies that manufacturer some of the best bags in the industry. The Asia Pacific region showed the strongest growth and continues to drive demand. As inbound tourists reached 1 billion for the first time last year, there seems to be no expectations for the market to slow.
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